A 1,740 MILE SOLUTION

In 2013, my final year in college, I drove across the country with a buddy of mine. We went from Dallas to Boston. We both had never been to Boston before. The trip was amazing, but there was one stop in particular that was pretty life changing for me: Rhode Island.

What in the world is in Rhode Island? A clothing company that I love is in Rhode Island, Kiel James Patrick, and I wanted to work there and become friends with Kiel. So we drove up to his factory. Knocked on the door. And guess who answered? Kiel James Patrick. We really hit if off right from the moment I walked in. It was pretty crazy. A few months later he hired me, and I moved up to Rhode Island to do photo, video and marketing work for him.

Okay, cool story. 

Yeah, it is cool! So cool the New York Times wrote an article about it.

The reason I bring this up is because if there’s one thing I’m about, it's that I strive to think differently. I could have applied to work online for his company, but I figured no one was driving from Texas to Rhode Island to ask him to be friends. I thought differently.

That’s how I approach my life and the clients I work with. Yes, we could do this thing that everyone else is doing, but is there another way to do it that no one is thinking about?

I had a problem: I wanted to work for that company and be friends with Kiel but was a college kid that lived 1,740 away. And I found a solution that worked. It was risky, but the reward was huge. The solution worked better than I could have hoped. Kiel is a dear friend of mine and he even asked me to officiate his and Sarah’s (his wife and cofounder) wedding.

I worked there for about a year and then decided it was time to move back home to do what I did for KJP for other companies. My girlfriend (now fiancé. heyyo!) and family were there and I just felt it was time. I learned a great deal in Rhode Island and was creating content daily. I experienced how a successful clothing company is run from the ground floor. I wanted to help companies grow the way I had helped in making KJP grow. 

That’s what I do now. I help companies come up with solutions to their problems. The thing I help the most with is reaching audiences and mobilizing them.

We encounter so much content every day. Photos, videos, articles, websites, etc. It’s so easy to tune stuff out because a lot of what we see is the same ol thing somebody else did. It’s just noise.

I don’t want to do that, and I bet you don’t either. I want to partner with companies to create things that are exciting and original. That make the viewer stop what they are doing and experience what your company is about.

And that’s a risky thing, to create bold content that no one has made. But the payoff is huge. If I hadn’t risked knocking on Kiel’s door, I wouldn’t be able to do what I’m doing today. 

If you’re looking to create valuable content for your company, let me know. I’d love to hear how I can help.

I made a video in Rhode Island about my experience as well as showing a bit what it is like to work at Kiel James Patrick.

 

Richard Ross